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Research Article

Nurturing Sustainability and Performance Excellence: Construction of a Sustainable Balanced Scorecard and Strategy Map for the Egyptian Private Hospitals

Mona Gohary*

Corresponding Author: Mona Gohary, DBA, Healthcare Management Instructor, AUC-School of Business, Executive Education, Cario, Egypt.

Received: October 11, 2023 ;    Revised: November 04, 2023 ;    Accepted: November 07, 2023 ;   Available Online: December 15, 2023

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Sustainable healthcare encompasses principles such as equal access, decreased unnecessary therapies, improved operational efficiency, and reduced environmental impact.

This study constructs a Sustainable Balanced Scorecard (SBSC) model by identifying key indicators across eight perspectives: Finance, Internal Business Process, Customer/Patient, Learning and Growth, Economic, Environmental, Social, and Governance. The analysis of crucial hospital performance measures from pertinent literature is conducted by a panel of experts, employing the eight SBSC perspectives. The study uses DEMATEL (Decision-Making Trial and Evaluation Laboratory) structural modeling, a widely recognized method for examining various criteria. DEMATEL views relationships reciprocally, unlike unidirectional approaches. This approach is used to discover causal links between the components under research to produce a strategy map that better explains their interactions.

The study findings suggest that private hospitals prioritize sustainability in their performance reviews. Nevertheless, quantifying and monitoring sustainability's effectiveness is significantly challenging. Sustainability measures can boost investments and gain political support by aligning with government goals.

To assess the sustainable performance of private hospitals, 49 metrics were chosen according to the perspectives of the SBSC. The study reveals that ‘‘Governance Control Activities’’, ‘‘Governance Financial Activities’’, ‘‘Non-compliance with laws and regulations’’, “Return on Investment”, “% of Revenue from repeat business”, “Net Promoter Score (NPS)”, and “Patient Complaints”, the essentiality evaluation indicators for private hospitals’ performance. The strategy map shows hospital executives how to prioritize performance metrics and focus on strategic critical indicator measures. This lets them better deploy their limited resources to the most pressing issues.

Keywords: Sustainable healthcare, Sustainable balanced scorecard, Private hospitals, Performance measurement, Decision making trial and evaluation laboratory

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